EN' GARDE!
TOOLS FOR MY CREATIVITY

To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry. Don't let yourself drown with ideas, unleash it and be creative.

Microsoft Office

Excel

To plot my timeline and workflow and also to encode multiple data entry for seamless printing in padded print. Also use for generating monitoring report for project assessment.

Publisher

Doing presentation for project pitch and also for visual aid in conducting brain-storming. Advisable to use during making post-mortem reports of project accomplishment for evaluation.

Word

Publishing tools where I will put the necessary copyrights and taglines from the brief and ready for transferring into any graphic digitizing software for further enhancement and layout design.

Vector Software

CorelDraw

Vector Software, initially use for layout and typesetting. Majority of my vector works are done in this software, and I can integrate the print merge function to connect it in spreadsheet in excel.

Illustrator

Industry-standard vector software. My secondary choice for vectorizing images. Easy to manipulate and a lot of plug-ins. Can work interchangeable into any adobe products.

Silhouette Studio

Vector software using SVG format, an HTML friendly vector that will not eat a lot of space. Easy to manage and primary use for plotting and cutting machine. Not applicable for heavy project.

Image Editing Software

Photoshop

Everybody knows what is Photoshop isn't it? All the magic in image manipulation happens here. It's the industry standard for image-editing software.

After Effects

Doing post-production and adding effects to image can easily done into this software. Added feature is the vast plugins available in the market to use.

Adobe Lightroom

I use this software basically for color grading only. Just to give the final touch on those little details on the image to make it press ready and prepare for distribution.

Video Editing Software

After Effects

For motion graphics and other visual effect that I want to integrate into a video shot. Use for applying graphics into image sequence.

Adobe Premiere

Video editing software I use when doing SDE (same day edit), not as powerful as After Effect, but can handle quick editing job.

Cinema 4D

3D software I use to insert graphic elements to video shots like 3D text, Motion Graphics, Composite Effects and Camera Mapping.

Media Encoder

Video-authoring tool that I use for video output. This is the final step in video editing to optimize the output video fro broadcast.

3D Software and Rendering

Cinema 4D

3D software capable of rendering photographic images. Turning an idea into for presentation purpose. Usually we made a 3D model before doing the final production.

Redshift

Rendering solution to give the life-like feel on a 3D model. Various effects can be use to give the natural lighting and textures to the model. Good for final output.

Ultimaker Cura

Slicing software I use to slice my 3D models ready for printing. Use for prototyping of items for calibration before doing the post production.

CMS Software

Adobe XD

I use this software to do a prototyping of a site, application, program, software, games, or any visual presentation for interaction and review.

Mobirise

An offline website builder running boostrap under the hood. Capable of doing drag and drop site builder with code editor also for paid user.

Wordpress

90% of websites are running in Wordpress. I usually use this software if I have to create an e-commerce site for the client. Lots of plugins and easy to learn.

My Typical Workflow

Different projects, needs different approach, but usually, the workflow is the same for every project, to maximize my time and creativity, after all, what I'm after is, the satisfaction of my client and meet their demands, either by lead generation or sales conversion. Designing is a two-way street that involves the designer and the client. Think, like you are the target market, so you know how to approach your plan and formulate your game plan to maximize your creative output.

1

Project Brief

Project comes from client with specific objectives and purpose. Discuss what the project needs to accomplish and how to tackle via visualizing what to be done.
2

Creative Crunch

Come up with an idea for the optimized workflow, maximized exposure, appealing to target market, new marketing gimmicks, innovative approach and fresh ideas with a WOW factor that may align with the client expectation without sacrificing the brand integrity and identity.
3

Research

Research for the brand, their competitors, the target market, the demography, the venue, the medium of ads or activity, to optimize the project workflow and maintain brand guidelines of the product. We don't want to design an ads of Coca-Cola products in blue color. Research about the brand, the product itself, and their identity before anything else.
4

Simulation

Simulate internally how will the design/execution will reflect with the target market. Internalized and look at the perspective as a target market. How do you feel? Is it relevant? Does it make an impact? You have to adapt on what your client needs, and what are their target market. Our design is an instrument to gather leads and convert sales, so we have to internalized how it will create impact to our target market in the long run.
5

Gathering of Elements

Prepare all the elements that you may need. Logo, Brand cook book, brand guidelines, color profile, color theme, pantone colors, fonts, typesetting, taglines, copyrights, script, models, stock images, product shots, everything that makes your design's identity.
6

Initial Approach

Do the initial design. Do prototyping. Do revision if needed. Do different studies. Try to incorporate on how you want to guide your viewer (target market) to interact with your creative idea. Don't forget to add a call to action. Persuade your target market to interact, participate and be involve in your creation. Be direct and straight to the point on your creative approach, always remember, you only have 3-5 seconds timeline to grasp the attention of your viewer/reader, so be precise on what you want to deliver or concept on your design.
7

Presentation

Initial presentation to the client. Listen to their insight, interact and suggest more on how to improve the design. They're having a different perspective that may not align with your ideas. Try to meet half-way and formulate an effective approach before proceeding with the revision.
8

Revision and Post-production

During revision, include the necessary additional comments from the client. Do a final render image of the design. Proof-read everything. Make the final artwork and secure the final approval from the client.
9

Execution

During project execution, proof-read everything from third-party supplier for all their deliverable. Make sure to properly mount everything on the venue. Check for any damage and inconsistencies to the final output. Prepare the necessary checklist for all the deliverable and collateral. Update the client from time to time about the status of ongoing project.
10

Retrospective and Evaluation

Do a post-evaluation for client. Report the achievements and other concern. Do a post-recap for suggestion and other implementation to help with their product. Do a post-analysis on the project outcome and do a self-assessment as well for future product development.

Recognizing the need is the primary condition
for a good and well executed design.


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