LENOVO Citizens of TMRW
Client Objective: To impress the regional counterpart by conducting press release of their "YOGA" line-up and introducing the new Brand Ambassador in the Philippines.
The Creative Take: Proposed to conduct an experiential zone activity to our booth area - dividing it into five categories with each of their own activities and demo area. This emphasized that the "YOGA" series laptops are designed to cater the public - Education, Business, Gaming, Entertainment, and Power Users.